Keeping in mind the theme of this project, I set out to make a logo that was simple and minimal. The diamond ring, being a key component in a marriage, was added to the logo. The tagline conveys the core message of the campaign.

Social media campaign to create an awareness in our society regarding the practice of extravagant weddings and to highlight the mental and financial stress that families go through. Also, to encourage individuals to adapt a more modest approach towards such events.

Peer testimonials that will hope to develop trust in the campaign with the audience. The testimonials consist of individuals from different age brackets, backgrounds and current employment statuses. These individuals and their accounts, with their support of the campaign helps resonate more with the audience who might see themselves in them, sharing similar problems that might generally go unnoticed by the vast majority.